3 Results Found
000IIE
1.
by
Peter, J. Paul.
Format:
Books
Publication Date
2010
Excerpt:
-- Market segmentation and product positioning -- Consumer behavior and product strategy -- Consumer
2.
by
Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
Taking a market segmentation approach, this latest edition of a respected text carefully balances
3.
by
Cant, M. C. (Michael Colin), 1957-
Format:
Books
Publication Date
2006
Excerpt:
-concept -- Market segmentation -- The consumer decision-making process -- Family decision-making -- Organisational