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2. 
Cover image for Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing research.
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3. 
Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
by 
Cohen, Marshal.
Format: 
Books
Publication Date 
2006
Excerpt: 
'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling
Available: Copies:
by 
Assael, Henry.
Format: 
Books
Publication Date 
1992
Excerpt: 
Motivation research (Marketing) -- Examinations, questions, etc.
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