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1. 
Cover image for Advertising in the digital age : theories & practices
Advertising in the digital age : theories & practices
by 
Yesiloglu, Sevil, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising in the digital age : theories & practices / Yesiloglu, Sevil, author.
Available: Copies:
2. 
Cover image for No press is bad press : exploring the effect of controversial advertising on brand image
No press is bad press : exploring the effect of controversial advertising on brand image
No press is bad press : exploring the effect of controversial advertising on brand image
by 
Kuilman, Kate.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
No press is bad press : exploring the effect of controversial advertising on brand image / Kuilman
Available: Copies:
3. 
Cover image for Connected marketing : the viral, buzz and word of mouth revolution
Connected marketing : the viral, buzz and word of mouth revolution
by 
Kirby, Justin.
Format: 
Books
Publication Date 
2006
Excerpt: 
Word-of-mouth advertising.
Available: Copies:
4. 
Cover image for Grapevine : the new art of word-of-mouth marketing
Grapevine : the new art of word-of-mouth marketing
Grapevine : the new art of word-of-mouth marketing
by 
Balter, Dave.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Word-of-mouth advertising.
Available: Copies:
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