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Cover image for No press is bad press : exploring the effect of controversial advertising on brand image
No press is bad press : exploring the effect of controversial advertising on brand image
No press is bad press : exploring the effect of controversial advertising on brand image
by 
Kuilman, Kate.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
No press is bad press : exploring the effect of controversial advertising on brand image / Kuilman
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2. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
Books
Publication Date 
2012
Excerpt: 
Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http
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3. 
Cover image for UnMarketing : stop marketing. Start engaging
UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: 
Books
Publication Date 
2012
Excerpt: 
Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http
Available: Copies:
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