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1. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
. How Advertising Works. 7. Advertising Planning and Strategy -- Pt. III. Advertising Media. 8. Media
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2. 
Cover image for International advertising : communicating across cultures
International advertising : communicating across cultures
International advertising : communicating across cultures
by 
Mueller, Barbara, 1958-
Format: 
Books
Publication Date 
1996
Excerpt: 
International advertising : communicating across cultures / Mueller, Barbara, 1958-
Available: Copies:
3. 
Cover image for Communication in the Third World : seizing advertising opportunities in the 1990s
Communication in the Third World : seizing advertising opportunities in the 1990s
by 
Green, Nick.
Format: 
Books
Publication Date 
1990
Excerpt: 
Communication in the Third World : seizing advertising opportunities in the 1990s / Green, Nick.
Available: Copies:
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