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2. 
Cover image for Trillion-dollar moms : marketing to a new generation of mothers
Trillion-dollar moms : marketing to a new generation of mothers
by 
Bailey, Maria T.
Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
to publish original research on the purchasing behaviors of today's multigenerational mothers
Available: Copies:
3. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Pt. 1. Understanding the incredible purchasing power of women -- 1. What the snake knew : women are
Available: Copies:
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