A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female