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Print
by 
Chan, Cheris Shun-ching.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing death : culture and the making of a life insurance market in China / Chan, Cheris Shun
Available: Copies:
2. 
Cover image for Crafting and executing strategy : the quest for competitive advantage: concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
China -- PepsiCo's Diversification Strategy in 2018: Will the Company's New Businesses Restore its
Available: Copies:
3. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
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4. 
Cover image for Marketing and the common good : essays from Notre Dame on societal impact
by 
Murphy, Patrick E., 1948-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Marketing and the common good : essays from Notre Dame on societal impact / Murphy, Patrick E
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5. 
Cover image for International marketing
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2013
Excerpt: 
International marketing / Czinkota, Michael R.
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6. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
communications and marketing -- Case study question -- Chapter summary and conclusions -- Revision questions
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7. 
Cover image for E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
in China and the developing world, social media and online marketing strategies, technology
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8. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
Communication in marketing.
Available: Copies:
10. 
Cover image for The new multinationals : Spanish firms in a global context
by 
Guillén, Mauro F.
Format: 
Books
Publication Date 
2010
Excerpt: 
competitors. These firms do not necessarily possess technological or marketing skills. This disadvantage
Available: Copies:
11. 
Cover image for Reconceiving the second sex : men, masculinity, and reproduction
by 
Inhorn, Marcia C., 1957-
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Chapter 7. Reproductive Politics in Southwest China: Deconstructing a Minority Male-dominated Perspective
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by 
Donald, Stephanie.
Format: 
Books
Publication Date 
2007
Excerpt: 
Tourism -- Marketing -- China -- Hong Kong.
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