64 Results
000000000000IIE
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
digital marketing success: Dashboards and challenges of data-driven marketing -- 20 Data analytics and
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Cover image for Advertising in the digital age : theories & practices
by 
Yesiloglu, Sevil, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
influencers, big data, AI and social media, the world of advertising looks very different from how it did a
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Cover image for Research methods in practice : strategies for description and causation
by 
Remler, Dahlia K., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
qualitative data -- Big data -- Linking data -- Some limitations of secondary data -- Conclusion -- Exercises
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Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
/ Experiential Marketing in a Digital Era/ Marketing Automation: A Design Perspective/ Big Data Marketing
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Cover image for The practice of social research
by 
Babbie, Earl R., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
: quantitative and qualitative -- Qualitative data analysis -- Quantitative data analysis -- The logic of
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Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization
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Cover image for Social media : a critical introduction
by 
Fuchs, Christian, 1976- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
in the age of Instagram, YouTube, and Snapchat. Explains how big data is central to social media in a
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Cover image for Investigative journalism : a survival guide
by 
Leigh, David, 1946- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consortium of Investigative Journalists; Big Tobacco and Big Data: The BAT Investigation; Farmsubsidy
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Cover image for Database systems : design, implementation, and management
by 
Coronel, Carlos, author.
Format: 
Books
Publication Date 
2019 2018
Excerpt: 
Data Warehouses -- 14. Big Data Analytics and NoSQL -- Part V: DATABASES AND THE INTERNET -- 15
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Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Big data -- Economic aspects.
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Cover image for 21 lessons for the 21st century
by 
Harari, Yuval N., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- When You Grow Up, You Might Not Have a Job -- Liberty -- Big Data Is Watching You -- Equality -- Those
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Cover image for Principles of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
addresses analytics, big data, business intelligence, cloud computing, cybercrime, e-commerce, enterprise
Available: Copies: