Search Results for Consumer education.

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

True food : an exploratory study of organic consumers in Cape Town