Search Results for Consumers' preferences.

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Cover image for A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context
A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context
A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context
by 
Kirk, Tristain.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media
A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media
A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media
by 
Denny, Lincon.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models
Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models
Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models
by 
Myers, Abbey-Jessica.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy
by 
Arndt, Jasmine Star.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
. III UNDERSTANDING CONSUMERS AND MARKETS -- 7. Consumer Behaviour and Brand Buying Decisions -- About
Available: Copies:
Cover image for Happy customers everywhere : how your business can profit from the insights of positive psychology
Happy customers everywhere : how your business can profit from the insights of positive psychology
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Marketing without advertising : brand preference and consumer choice in Cuba
Marketing without advertising : brand preference and consumer choice in Cuba
by 
Morales, Emilio, 1969-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio
Available: Copies:
Cover image for Brands & branding South Africa 2011 : the people's choice.
Brands & branding South Africa 2011 : the people's choice.
Brands & branding South Africa 2011 : the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
Cover image for What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?
What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?
Cover image for Managing customer relationships : a strategic framework
Managing customer relationships : a strategic framework
by 
Peppers, Don.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Kick Ass Business & Marketing Secrets How to Blitz Your Competition.
Kick Ass Business & Marketing Secrets How to Blitz Your Competition.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumers' preferences.
Available: Copies:
Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
Brands & branding in South Africa 2010 : brands- the people's choice.
by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers' preferences -- South Africa.
Available: Copies:
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