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Services marketing
Services marketing
by
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date
1996
Excerpt:
Development and Emergence of Services Marketing Thought / Stephen W. Brown, Raymond P. Fisk and Mary Jo Bitner
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