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Marketing tourism in South Africa

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951- author.

Format:

Books

Publication Date

2018

Excerpt:

Sales promotion.

Available: Copies:

Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

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Advertising, promotion, and other aspects of integrated marketing communications

Andrews, J. Craig, author.

Format:

Books

Publication Date

2018

Excerpt:

Sales promotion -- Textbooks.

Available: Copies:

MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

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Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W., author.

Format:

Books

Publication Date

2017

Excerpt:

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

Sales promotion.

Available: Copies:

Global marketing

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

-- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of

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Routledge handbook of medical law and ethics

Joly, Yann, 1973- editor.

Cover image http://images.tandf.co.uk/common/jackets/websmall/978041562/9780415628181.jpg

Format:

Books

Publication Date

2015

Excerpt:

-health / Stefan Callens and Laura Boddez -- Promotion and sales of self-tests on the Internet / Elke Sleurs

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Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales

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Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

Available: Copies:

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