100 Results
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Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and
Available: Copies:
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Advertising creative : strategy, copy, design / Altstiel, Tom, author.
Available: Copies:
Cover image for Media/impact : an introduction to mass media
by 
Biagi, Shirley, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations
Available: Copies:
Cover image for Mass communication : living in a media world
by 
Hanson, Ralph E., author.
Format: 
Books
Publication Date 
2016 2015
Excerpt: 
internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message
Available: Copies:
Cover image for Reality TV
by 
Deery, June author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Reality television programs -- History and criticism.
Available: Copies:
Cover image for Children and media : a global perspective
by 
Lemish, Dafna, 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
distinguishing between screen fantasy and reality -- The development of understanding of television characters
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
Cover image for Media analysis techniques
by 
Berger, Arthur Asa, 1933-
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising -- Brands -- Material Culture -- Objects and Identity -- Activities and Performances -- Music and
Available: Copies:
Cover image for The handbook of gender, sex, and media
by 
Ross, Karen, 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
television after 9/11 / Sarah Godfrey and Hannah Hamad -- Fucking Vito: masculinity and sexuality in The
Available: Copies:
Cover image for Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Format: 
Books
Publication Date 
2014
Excerpt: 
Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-
Available: Copies:
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creative strategy in advertising / Drewniany, Bonnie L., author.
Available: Copies:
by 
Gumede, Nozipho.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Television advertising -- South Africa.
Available: Copies: