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181. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
strategy -- 8. Print and out-of-home media -- 9. Broadcast media -- 10. Interactive and alternative media
Available: Copies:
182. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Creating an advertising strategy -- Researching your client's product -- Understanding consumer
Available: Copies:
183. 
Cover image for Essentials of systems analysis and design
by 
Valacich, Joseph S., 1959-
Format: 
Books
Publication Date 
2006
Excerpt: 
alternative design strategy -- 8. Designing the human interface -- 9. Designing databases -- 10. Systems
Available: Copies:
184. 
Cover image for The business of tourism management
by 
Beech, John G., 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
and strategy in tourism / Resham Sandhu -- 10. Quality and yield management in tourism businesses
Available: Copies:
185. 
Cover image for Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy
Available: Copies:
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Diane Bisson -- Blu dot -- Bluelounge -- Brodie Neill -- CCD -- Comma -- Consultants for Design Strategy
Available: Copies:
187. 
Cover image for Economic development
by 
Todaro, Michael P.
Format: 
Books
Publication Date 
2006
Excerpt: 
Implications -- Summary and Conclusions: The Shape of a Comprehensive Migration and Employment Strategy -- Case
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188. 
Cover image for Streetwise finance & accounting for entrepreneurs
by 
Caplan, Suzanne.
Format: 
Books
Publication Date 
2006
Excerpt: 
strategy planning.
Available: Copies:
189. 
Cover image for Strategic alignment process and decision support systems : theory and case studies
by 
Shimizu, Tamio, 1938-
Format: 
Books
Publication Date 
2006
Excerpt: 
of organizational strategy with information technology strategy -- Ch. VI. Performance measurement
Available: Copies:
190. 
Cover image for Deterring America : rogue states and the proliferation of weapons of mass destruction
by 
Smith, Derek Delbert.
Format: 
Books
Publication Date 
2006
Excerpt: 
Deterrence (Strategy)
Available: Copies:
191. 
Cover image for Moment of truth : redefining the CEO's brand management agenda
by 
Bauer, Andreas.
Format: 
Books
Publication Date 
2006
Excerpt: 
strategy -- 7. From brand strategy to action -- 8. Winning internal brand engagement -- 9. Tracking
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by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2006
Excerpt: 
provides a flowchart for progressing the brand building process from strategy through tactics to
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