Introduction / Lydia H. Liu -- The Question of Meaning-Value in the Political Economy of the Sign

provides guidance for executives and managers looking to understand the value of innovation."--Jacket.

International Marketing Research Process -- The Value of Research Information Using Bayesian Decision Theory

by customer, by focusing on those who receive, and return, the best value." "Relationship Marketing

's lasting value is measured by succession.

and Irreverence -- Constructing Irreverence and Sign Value -- The Absence of the Commodity -- Media

-- 3. Platonic ethics / C. C. W. Taylor -- 4. Aristotle on nature and value / Stephen Everson -- 5

undergraduates in the learning of economics. This book will be of great practical value to teachers of economics

of 'rights talk', Perry explicates, in his second essay, the meaning and value of talk about human

The authors explore the different relationships between the media and the systems of social value

assets, turning corporate wisdom into market value. They categorize knowledge work into four sequential

theory and value in nature / Andrew A. Brennan -- Stasis : the unnatural value / Colleen D. Clements