How the Motaung family values, built a successful sports brand

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

An investigation on you tube and brand partnerships

Introduction to creative development : reading pack.

Context planning and channel innovation : reading pack

Principles of strategic thinking : reading pack.

Brand communication and leadership : reading pack.

Introduction to creative brand building communication : reading pack.

Principles of innovation : reading pack.

The feasibility of crisis management : a study of consumer perception and its impact on crisis management