-- 10. Workforce Planning and Measurement -- 11. Learning, Training, and Development -- 12. Managing

Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And

brand users -- 3. Brand equity -- 4. Data, insights, and measurement -- Part II: Co-creating brand

measurement challenges -- Summary -- General questions -- Key definitions -- References -- Further reading and

Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement

Evaluation and Measurement Process: DATA -- Part V Social Media Marketing in Practice -- Case Zone -- 10 Case

retrospective overview -- Basic measurement and statistical concepts -- Reliability : basic concepts and

. Work Design and Measurement -- Supplement: Learning Curves -- 8. Location Planning and Analysis

management; 12 Purchasing organization; 13 Performance measurement and governance in purchasing; SECTION III

-- Fair value measurement -- Accounting policies, estimates and errors -- Statement of cash flows

-- Path model estimation -- Assessing PLS-SEM results part I: evaluation of reflective measurement models

-- Financial instruments -- Hedge accounting -- Share capital -- Earnings per share -- Fair value measurement