COMMUNICATIONS PROGRAM. Ch. 8. Creative Strategy: Planning and Development -- Ch. 9. Creative Strategy

Corporate Competency -- Anticipating the competition and understanding market trends -- Devising strategy

-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication

strategy -- Organization and implementation -- Control -- Innovative communications -- Integrated marketing

' -- American policy towards Azania -- Our strategy for liberation -- On death.

"The book views customer relationship management as the core business strategy that integrates

What is management? -- Strategy -- Organization -- Human resources -- Marketing -- Production

. Argument in advertising -- How argument persuades -- Argument strategy -- Comparative argument

-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal

-- Target Markets and Channel Design Strategy -- Managing the Marketing Channel -- Motivating the Channel

find the most relevant information; and, how to formulate a search strategy. It offers guidance for

's strategic importance -- Developing the organization's IT strategy -- Information technology planning -- pt