telecommunications, computer/Internet and broadcasting) and to dynamic multimedia value chains. Deregulation and

, Retention and Loyalty -- 7. Relationship Marketing -- 8. Direct Marketing Media -- 9. The Internet -- 10

U.S. media at the dawn of the twenty-first century -- Media system goes global -- Will the Internet

Computer networks and internets Comer, Douglas E.

& the internet -- Communications technology: hardware, channels, & networks -- Files & databases: from

posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing

Internet -- Security measures.

management -- The internet and electronic commerce -- Intranets, extranets, and enterprise collaboration

controversial, topics. Website addresses: explore the vast resources of the Internet with relevant website

Computer networks and internets / Comer, Douglas.

the Internet. Accessing information on the Internet. Citations : Purpose and function of references in

-- "Introducing Internet Information Server" -- Quiz -- "Working with ASP" -- Quiz -- "Sending Data to the User