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Strategic brand management : a European perspective

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2012

Excerpt:

Brand name products -- Europe -- Management.

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Brands & branding in South Africa 2012 : brands--the people's choice.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- South Africa.

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Superbrands : an insight into many of South Africa's strongest brands. Volume 4

Sadler, Eamonn.

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Books

Publication Date

2012

Excerpt:

Advertising -- Brand name products -- South Africa.

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Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Myers, Abbey-Jessica.

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Manuscript

Publication Date

2012

Excerpt:

Brand name products -- South Africa.

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Media and society

O'Shaughnessy, Michael, 1951-

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Books

Publication Date

2012

Excerpt:

name? Language and the social construction of reality -- Mediation and representation -- Texts

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

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Books

Publication Date

2012

Excerpt:

Brand name products.

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Darkest at dawn

Feehan, Christine.

Format:

Books

Publication Date

2012

Excerpt:

, but what he's following now is the scent of a human. Her name is Colby Jansen, rancher and sole

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The new strategic brand management : advanced insights and strategic thinking

Kapferer, Jean-Noël.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live

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Books

Publication Date

2012

Excerpt:

Brand name products -- Management.

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A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Brand name products -- South Africa.

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10.

The new strategic brand management advanced insights and strategic thinking

Kapferer, Jean-Noël.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live

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Publication Date

2012

Excerpt:

Brand name products -- Management.

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11.

International business

Rugman, Alan M.

View this book online, via DawsonERA, both on- and off-campus

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Books

Publication Date

2012

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

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12.

How to set up & run a fashion label

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know

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