decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

. Pricing issues in channel management -- 12. Promotion through the marketing channel -- 13. Logistics and

Pricing.

Pricing and Capital in the Events Industry -- 7 Project Management and Financing -- 11 New Multimedia

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

Logistics and Materials Management -- Global Pricing -- Global Promotional Strategies -- International

Advertising and Promotion -- Chapter 11 Pricing and Credit Strategies -- Chapter 12 Global Marketing

relationships -- Product and supply chain management -- Pricing and credit -- Promotional planning -- Global

strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the

decisions -- Promotion and communication strategies -- Pricing decisions -- Technology-driven marketing.

relationship management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing

derivative pricing, using the no-arbitrage principle. Relatively elementary mathematics leads to powerful