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145.

Cover image for Entrepreneurship & new venture management

Entrepreneurship & new venture management

Entrepreneurship & new venture management

by

Van Aardt, Isa, editor.

Format:

Books

Publication Date

2019

Available: Copies:

146.

Cover image for Graphic design solutions

Graphic design solutions

by

Landa, Robin, author.

Format:

Books

Publication Date

2019

Available: Copies:

147.

Cover image for Handbook of research on gender and marketing

Handbook of research on gender and marketing

by

Dobscha, Susan, editor.

Format:

Books

Publication Date

2019

Available: Copies:

148.

Cover image for Introduction to business management

Introduction to business management

by

Erasmus, Barney, 1954-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2345889&site=ehost-live

Format:

Books

Publication Date

2019 2016

Available: Copies:

149.

Cover image for Digital marketing

Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2019

Available: Copies:

150.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

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Publication Date

2019

Available: Copies:

151.

Cover image for Strategic management : towards sustainable strategies in Southern Africa

Strategic management : towards sustainable strategies in Southern Africa

Strategic management : towards sustainable strategies in Southern Africa

by

Louw, Lynette, editor.

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Publication Date

2019

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152.

Cover image for The advanced game narrative toolbox

The advanced game narrative toolbox

The advanced game narrative toolbox

by

Heussner, Tobias, editor.

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2019

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153.

Cover image for Research methodology : a step-by-step guide for beginners

Research methodology : a step-by-step guide for beginners

by

Kumar, Ranjit, author.

Format:

Books

Publication Date

2019

Available: Copies:

154.

Cover image for Digital gaming and the advertising landscape

Digital gaming and the advertising landscape

Digital gaming and the advertising landscape

by

Hera, Teresa de la, author.

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Books

Publication Date

2019

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155.

Cover image for Digital you : real personal branding in the virtual age

Digital you : real personal branding in the virtual age

by

Arruda, William, 1961- author.

Format:

Books

Publication Date

2019

Available: Copies:

156.

Cover image for Brands and branding South Africa 2019

Brands and branding South Africa 2019

Brands and branding South Africa 2019

by

Affirnity Advertising and Publishing

Format:

Books

Publication Date

2019

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Library: VEGA Bordeaux

Access Level

Author

Independent Institute of Education. Vega School of Brand Leadership.

(177)

Maritz, C. J. (C. Janse)

(30)

Kotler, Philip.

(15)

(12)

Heller, Steven.

(11)

Aaker, David A.

(9)

(8)

Keller, Kevin Lane, 1956-

(8)

(8)

Affinity Advertising and Publishing.

(7)

Asensio Cerver, Francisco.

(7)

Cant, M. C. (Michael Colin), 1957-

(7)

Ambrose, Gavin, author.

(6)

Armstrong, Gary (Gary M.)

(6)

Ching, Francis D. K., 1943-

(6)

Denzin, Norman K.

(6)

Du Plooy-Cilliers, F. (Franzél)

(6)

(6)

Kotler, Philip, author.

(6)

Lincoln, Yvonna S.

(6)

(6)

McCarthy, E. Jerome (Edmund Jerome)

(6)

(6)

Perreault, William D.

(6)

(6)

Sontag, Susan, 1933-2004.

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Time-Life Books.

(6)

Wegner, Trevor.

(6)

Appignanesi, Richard.

(5)

(5)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(5)

Evening, Martin.

(5)

Freeman, Michael, 1945-

(5)

Institute of Marketing Management.

(5)

Lindström, Martin, 1970-

(5)

Onstott, Scott, author.

(5)

Peters, Thomas J.

(5)

Siebrits, Warren.

(5)

Advertising Media Association of South Africa.

(4)

(4)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

(4)

De Bono, Edward, 1933-

(4)

Fiell, Charlotte, 1965-

(4)

(4)

Grosenick, Uta.

(4)

Human Sciences Research Council.

(4)

Institute of Marketing.

(4)

Kapferer, Jean-Noël.

(4)

(4)

Machado, Ricardo.

(4)

Margolius, Marcia, 1966-

(4)

Purvis, Alston W., 1943-

(4)

Quirk eMarketing (Firm)

(4)

Ross, Stephen A.

(4)

Rudansky-Kloppers, Sharon.

(4)

Sardar, Ziauddin.

(4)

Shisana, Olive.

(4)

Steinberg, Sheila.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Van Heerden, Neels, 1957-

(4)

Venter, Peet, 1964-

(4)

Warren Siebrits Modern and Contemporary Art.

(4)

Williams, Richard, 1933-2019, author.

(4)

Adobe Creative Team.

(3)

Aldrich, Winifred.

(3)

Ambrose, Gavin.

(3)

American Institute of Graphic Arts.

(3)

Arens, William F.

(3)

Art Directors Club (New York, N.Y.)

(3)

Art Directors Club of Europe.

(3)

Bearden, William O., 1945-

(3)

(3)

(3)

(3)

Beverland, Michael, author.

(3)

Blackwell, Roger D.

(3)

Bovée, Courtland L.

(3)

Bradbury, Dominic.

(3)

Brealey, Richard A.

(3)

Brink, A. (Annekie)

(3)

Bromfield, Derek.

(3)

Carter, David E.

(3)

Castells, Manuel, 1942-

(3)

(3)

Clements, James P.

(3)

Cooper-Hewitt Museum.

(3)

Drewniany, Bonnie L.

(3)

Du Plessis, Theo.

(3)

Engel, James F.

(3)

Erasmus, Barney.

(3)

Farrell, Joyce, author.

(3)

(3)

Gido, Jack, 1945-

(3)

Gladwell, Malcolm, 1963-

(3)

(3)

Grant, John, 1949-

(3)

Harris, Paul, 1971-

(3)

Harris, Paul, 1971- author.

(3)

Heimann, Jim, 1948-

(3)

Hill, Charles W. L.

(3)

Ingram, Thomas N.

(3)

(3)

Kotze, Phillip.

(3)

LaForge, Raymond W.

(3)

Lamb, Charles W.

(3)

(3)

Louw, M. (Marianne)

(3)

Mankiw, N. Gregory.

(3)

Manning, Anthony D.

(3)

McDonald, Malcolm.

(3)

McQuiston, Liz.

(3)

Meggs, Philip B.

(3)

Michalko, Michael, 1940-

(3)

Montes, Cristina.

(3)

Moodley, Shalina.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Nakamichi, Tomoko.

(3)

Nieuwenhuizen, C. (Cecile)

(3)

Norman, Donald A.

(3)

Oosthuizen, Wayne.

(3)

Parkin, Michael, 1939-

(3)

Percy, Larry, author.

(3)

Peter, J. Paul.

(3)

(3)

Pitt, Leyland F.

(3)

Robbins, Stephen P., 1943-

(3)

Rousseau, Deon.

(3)

Siebrits, Warren

(3)

(3)

Sternberg, Robert J.

(3)

Strickland, A. J. (Alonzo J.)

(3)

Sunter, Clem, 1944-

(3)

Taschen, Angelika.

(3)

The Independent Institute of Education (Vega School)

(3)

(3)

Thompson, Arthur A., 1940-

(3)

Underhill, Paco.

(3)

(3)

Wiedemann, Julius.

(3)

Zikmund, William G.

(3)

Affirnity Advertising and Publishing

(2)

Aitchison, Jim.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Anton, Kelly Kordes.

(2)

Antonelli, Paola.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Bagraim, Jeffrey, contributor.

(2)

Barker, Rachel, 1958-

(2)

Baron, Robert A.

(2)

Barthes, Roland.

(2)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

Bendinger, Bruce.

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

Blanchard, Kenneth.

(2)

Blazwick, Iwona.

(2)

(2)

(2)

Bloemink, Barbara J.

(2)

(2)

Bowerman, Bruce L.

(2)

Bridgeman Art Library.

(2)

Bronner, Michael.

(2)

Brown, Jared M., 1964-

(2)

(2)

Burke, Rory, 1952-

(2)

Busselle, Michael.

(2)

Butler, Judith, 1956-

(2)

Butterfield, Leslie, 1952-

(2)

CAM Foundation.

(2)

Calvert, Sheena.

(2)

(2)

Carr, Nicholas G., 1959-

(2)

(2)

(2)

Cateora, Philip R.

(2)

Celant, Germano.

(2)

Chrystal, K. Alec, 1946-

(2)

Chwast, Seymour.

(2)

Cilliers, H. S. (Hendrik Stephanus), 1922-

(2)

Cliff, Stafford.

(2)

Conran, Sebastian.

(2)

Conran, Terence.

(2)

Cooper, Donald R.

(2)

Cooper, Scott W.

(2)

Corporate Research Foundation (South Africa)

(2)

Cronje, G. J. de J.

(2)

Crowley, David, 1966-

(2)

Cunningham, Nicole author.

(2)

Czinkota, Michael R.

(2)

Daft, Richard L.

(2)

(2)

Format

(2760)

(238)

Electronic Resources

(74)

(21)

(11)

(11)

(2)

Continuing Resources

(1)

(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(2947)

(22)

(22)

(9)

(9)

(8)

(2)

Afroasiatic (other)

(1)

(1)

Multiple languages

(1)

Shelf Location

Being cataloged

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

(114)

(105)

Branding (Marketing)

(85)

(66)

(64)

(57)

Brand name products.

(53)

Commercial art.

(48)

(45)

Strategic planning.

(42)

Computer graphics.

(40)

Marketing research.

(38)

Graphic design (Typography)

(35)

(35)

Accounting -- Textbooks.

(33)

Consumer behavior.

(33)

(33)

Marketing -- Management.

(32)

Interior decoration.

(31)

Brand name products -- Management.

(30)

Creative ability in business.

(29)

Internet marketing.

(28)

Criticism, interpretation, etc.

(27)

(26)

(25)

Photography -- Digital techniques.

(25)

(23)

Communication in marketing.

(23)

Web sites -- Design.

(22)

Adobe Photoshop.

(20)

(20)

Handbooks and manuals.

(20)

Pictorial works.

(20)

Südafrika <Staat>

(20)

(19)

(19)

Industrial management.

(19)

Marketing -- South Africa.

(19)

(19)

Success in business.

(19)

Creative thinking.

(18)

(18)

Social sciences -- Research.

(18)

Visual communication.

(18)

(17)

Business communication.

(17)

Corporations -- Finance.

(17)

Drawing -- Technique.

(17)

Fashion design.

(17)

Photography, Artistic.

(17)

Advertising -- South Africa.

(16)

(16)

Branding (Marketing) -- South Africa.

(16)

Entrepreneurship.

(16)

(16)

Organizational effectiveness.

(16)

(15)

Aufsatzsammlung.

(15)

(15)

Organizational behavior.

(15)

Social sciences -- Research -- Methodology.

(15)

(14)

(14)

(14)

Computer games -- Design.

(14)

Organizational change.

(14)

Problems and exercises.

(14)

Product management.

(14)

Advertising copy.

(13)

Art, Modern -- 20th century.

(13)

(13)

Computer animation.

(13)

Exhibition catalogs.

(13)

Research -- Methodology.

(13)

Accounting -- Problems, exercises, etc.

(12)

Advertising -- Brand name products.

(12)

(12)

Economic development.

(12)

Image processing -- Digital techniques.

(12)

Type and type-founding.

(12)

Architecture, Domestic.

(11)

Architecture, Modern -- 20th century.

(11)

Commercial statistics.

(11)

Communication in management.

(11)

Computer games -- Programming.

(11)

English language -- Rhetoric.

(11)

Industrial design.

(11)

Interior architecture.

(11)

Marketing -- South Africa -- Management.

(11)

Microeconomics.

(11)

Social sciences -- Methodology.

(11)

(10)

Animation (Cinematography)

(10)

(10)

Arts graphiques.

(10)

Brand name products -- South Africa.

(10)

Communication in organizations.

(10)

Computer-aided design.

(10)

Creative ability.

(10)

Developing countries.

(10)

Grafische vormgeving.

(10)

Interpersonal communication.

(10)

(10)

(10)

(10)

(10)

Report writing.

(10)

Small business -- Management.

(10)

South Africa -- Politics and government -- 1994-

(10)

Strategisches Management.

(10)

Architecture, Modern.

(9)

Art publicitaire.

(9)

(9)

Business enterprises -- Finance.

(9)

Clothing and dress.

(9)

(9)

Corporate culture.

(9)

Decision making.

(9)

(9)

(9)

Marketing research -- South Africa.

(9)

Mass media -- South Africa.

(9)

Oral communication.

(9)

Project management.

(9)

Public relations.

(9)

Sales promotion.

(9)

Social responsibility of business.

(9)

Strategisch management.

(9)

Südafrika (Staat)

(9)

Video games -- Design.

(9)

Adobe Illustrator (Computer file)

(8)

(8)

Business names.

(8)

C# (Computer program language)

(8)

(8)

(8)

Gebrauchsgraphik.

(8)

Human-computer interaction.

(8)

Interactive multimedia.

(8)

(8)

Layout (Printing)

(8)

Management -- South Africa.

(8)

Manners and customs.

(8)

(8)

Microsoft Excel (Computer file)

(8)

Personnel management.

(8)

Photography -- Lighting.

(8)

Popular culture.

(8)

Relationship marketing.

(8)

(8)

(8)

Written communication.

(8)

Apartheid -- South Africa.

(7)

Business mathematics.

(7)

Commercial art -- History.

(7)

Communication visuelle.

(7)

Consumers -- Research.

(7)

Corporate image.

(7)

Customer relations.

(7)

Design -- History -- 20th century.

(7)

(7)

Fashion designers.

(7)

Feminist theory.

(7)

(7)

Graphic arts -- History.

(7)

Industrial management -- Statistical methods.

(7)

Interior decoration -- History -- 20th century.

(7)

(7)

Macroeconomics.

(7)

Management information systems.

(7)

Motion picture authorship.

(7)

New business enterprises.

(7)

Personnel management -- South Africa.

(7)

(7)

South Africa -- Race relations.

(7)

Staat Südafrika.

(7)

(7)

(7)

Target marketing.

(7)

Three-dimensional display systems.

(7)

(7)

(7)

Visual perception.

(7)

(7)

Academic writing.

(6)

Advertising -- Psychological aspects.

(6)

Advertising campaigns.

(6)

Advertising layout and typography.

(6)

Art and society.

(6)

(6)

Business ethics.

(6)

(6)

(6)

Clothing trade.

(6)

Communication in design.

(6)

Consumers' preferences.

(6)

Creative writing.

(6)

Dressmaking -- Pattern design.

(6)

Dressmaking -- Patterns.

(6)

Economic history.

(6)

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