: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

The evolution of Old Spice in a new media environment / Belling, Cameron

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message

: Transforming the future of how we shop for food -- The united colors of India: Selling breakfast cereal to two

work -- The income partner -- The succession cycle -- What are you really selling? : the valuation

"Bringing together the most influential scholars in the field, the fourth edition of this best-selling

in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and

mobile -- Managing personal communications: direct and database marketing and personal selling

Unilever---Selling to India's Poor -- Global Advertising -- Management Focus Dove's Global "Real Beauty

facilitating training in any subject area among alternative settings. Based on the best-selling Active Training