Ch. 1. Method Talk -- Ch. 2. Naturalism -- Ch. 3. Ethnomethodology -- Ch. 4. Emotionalism -- Ch. 5

1. Entering the Fray -- 2. Reading Ontology in A Grammar of Motives -- 3. A Rhetoric of Motives, or

Pt. I. Definition. 1. Why We Should Look For a Definition of Art. 2. Simple Functionalism and

1. Why Data Mining? -- 2. The Virtuous Cycle of Data Mining -- 3. The Virtuous Cycle in Practice

2

1. Introduction -- 2. The multimedia learning revolution: from teaching machines to learning

pt. 1. A Framework for Research -- pt. 2. Considerations in the Planning of Advertising Research

2

2

2

1. Assessing Marketing's Critical Role in Organizational Performance -- 2. Building Customer

2