-- Planning a programme assessment strategy -- Planning the assessment for a module -- Diversifying assessment

program. 8. Creative strategy: Planning and development -- 9. Creative strategy: Implementation and

Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales

NGOs and the millennium development goals : citizen action to reduce poverty / Brinkerhoff

. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying

Non Government Organisations as advocates for development in a globalising world

projects -- 12. Financial management -- 13. Quantitative methods -- 14. Product and service development and

: concern for legislation or concern for strategy? : Savita Kumra -- Downsizing : proactive strategy or

-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies

Economic development / Todaro, Michael P.

Marketing strategy and how it fits with business strategy -- Creating a marketing plan : an

-- 2. "The vision thing" -- Pt. 2. Marketing strategy development -- 3. Lifetime value - the criterion