Practicing convergence journalism : an introduction to cross-media storytelling / Kolodzy, Janet

-based Promotion Management ; Excellence in Classical Media ; Digital Marketing Excellence ; Maximizing Customer

Public relations : writing and media techniques / Wilcox, Dennis L.

communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of

-- Methodology -- Discussion -- Conclusion -- Bibliography -- 5.Networked lives for learning: digital media and

Digital media -- Economic aspects.

responsibilities. From digital resources and special collections, to web development and new outreach initiatives

development -- Finding a paying audience -- Mass media -- 2. The digital millennium -- Internet synergy

Mass media -- Social aspects.

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public

Social media.