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25.

A study on why a person brand becomes more popular after ...

A study on why a person brand becomes more popular after ...

by

Madiba, Mfundo.

Format:

Manuscript

Publication Date

2015

Available: Copies:

26.

Cover image for Gender stereotypes : relooking at the representation of women in print publications

Gender stereotypes : relooking at the representation of women in print publications

Gender stereotypes : relooking at the representation of women in print publications

by

Qacha, Mamokhoebi Fidelis.

Format:

Manuscript

Publication Date

2015

Available: Copies:

27.

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

by

Mjali, Sinqobile.

Format:

Manuscript

Publication Date

2015

Available: Copies:

28.

Cover image for A comparative study between native advertising and display advertising on CNBCAfrica.com

A comparative study between native advertising and display advertising on CNBCAfrica.com

A comparative study between native advertising and display advertising on CNBCAfrica.com

by

Boshoff, L.

Format:

Manuscript

Publication Date

2015

Available: Copies:

29.

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

by

Sineke, Natalie.

Format:

Manuscript

Publication Date

2015

Available: Copies:

30.

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

by

Harries, V.

Format:

Manuscript

Publication Date

2015

Available: Copies:

31.

Cover image for Banks and their physical space : how design can enhance traditional banking brands

Banks and their physical space : how design can enhance traditional banking brands

Banks and their physical space : how design can enhance traditional banking brands

by

Johnson, T.

Format:

Manuscript

Publication Date

2015

Available: Copies:

32.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Available: Copies:

33.

Cover image for Marketing Madiba

Marketing Madiba

Marketing Madiba

by

Czuba, Nadia.

Format:

Manuscript

Publication Date

2015

Available: Copies:

34.

Cover image for The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

by

Rantso, Kananelo.

Format:

Manuscript

Publication Date

2015

Available: Copies:

35.

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

by

Nhlapo, Kwandisiwe.

Format:

Manuscript

Publication Date

2015

Available: Copies:

36.

Cover image for An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

by

Mbatha, Lethukuthula Ayanda.

Format:

Manuscript

Publication Date

2015

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(372)

Independent Institute of Education. Design School Southern Africa.

(108)

Independent Institute of Education. Vega School.

(24)

Independent Institute of Education. Vega School

(16)

Harrisberg, Jessica.

(2)

Howell, Alexander-Ross.

(2)

Independent Institute of Education.

(2)

Independent Institute of Education. Vega School.

(2)

(2)

Rangasamy, Rikashni.

(2)

Sineke, Natalie.

(2)

Abrahamse, Kaylie.

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

Crozier, Monique.

(1)

Cunningham, Ashleigh

(1)

(1)

(1)

D'Artnell, A. N.

(1)

Da Silva, Roxanne.

(1)

Da Vinci Institute

(1)

Damata, Simone.

(1)

(1)

Davis, Nivenia.

(1)

Dawson, Candice Kim.

(1)

De Agrela, M. C.

(1)

De Beer, Sarah Ann.

(1)

De Beer, Steyn.

(1)

De Bruyne, Nicholas.

(1)

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(1)

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(1)

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(1)

De Jager, Laverne.

(1)

De Klerk, Chelsea Dee.

(1)

De Klerk, Linda.

(1)

De Klerk, Shadé.

(1)

De Kock, Kaitlin.

(1)

De Lima, Marina.

(1)

De Reuk, Chanel.

(1)

De Villiers, Simone.

(1)

De Wet, Adrian.

(1)

(1)

Deane, Alistair.

(1)

Deckers, Jessica.

(1)

(1)

Devenish, Christine.

(1)

(1)

(1)

Dhladhla, Sifiso.

(1)

Dhlamini, Zama.

(1)

Di Bartolo, Marianna

(1)

Diale, Mathabo.

(1)

Dickens, Brooke.

(1)

Dickinson, Michael.

(1)

Digue, Sarah-Ann.

(1)

Dinake, Rebone.

(1)

Dippenaar, Elmarie Elizabeth.

(1)

Dobie, Kaylee Anne.

(1)

Dollman, Samantha.

(1)

Doolabh, Roshika.

(1)

Drijfhout, Anja.

(1)

Du Plessis, I. H.

(1)

Du Plessis, Jacqui.

(1)

Du Plessis, Reneé.

(1)

(1)

Dube, Themebelihle Cherly.

(1)

(1)

Duncan, Thomas.

(1)

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(1)

Dziba, Khangelani.

(1)

Eaton, Samantha.

(1)

(1)

Ehrlich, Chaim.

(1)

Ellis, Michael Roy.

(1)

Engelbrecht, Anelé.

(1)

Esterhuyse, Elzaan Erica.

(1)

Estribio, Sandra.

(1)

Evans, Tasneem.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

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(1)

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(1)

Fisher, Lauren.

(1)

(1)

(1)

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(1)

(1)

Fourie, Claudine.

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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Material Type

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Theses/Dissertations

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(681)

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RC Braamfontein

RC Pretoria CBD

VC Durban North

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Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

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