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2029. 
Cover image for Entrepreneurial marketing : lessons from Wharton's pioneering MBA course
by 
Lodish, Leonard M.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
the latest Web-based segmentation and positioning techniques - that will provide their new ventures
Available: Copies:
2030. 
Cover image for Writers on artists [foreword by A.S. Byatt].
Format: 
Books
Publication Date 
2001
Excerpt: 
on Salvador Dali -- Will Self on Damien Hirst -- Phillip Hensher on Cy Twombly -- Patrick Heron on
Available: Copies:
2031. 
Cover image for A company of leaders : five disciplines for unleashing the power in your workforce
by 
Spreitzer, Gretchen M.
Format: 
Books
Publication Date 
2001
Excerpt: 
present specific tools, techniques, and strategies that will help you put those disciplines to work in
Available: Copies:
2032. 
Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes
by 
Mark, Margaret.
Format: 
Books
Publication Date 
2001
Excerpt: 
professionals can follow and replicate. Readers will learn how to understand the deep meaning of their product
Available: Copies:
2033. 
Cover image for Principles of information systems : a managerial approach
by 
Stair, Ralph M.
Format: 
Books
Publication Date 
2001
Excerpt: 
foundation in the management of information systems; they will also be eminently equipped to flourish in a
Available: Copies:
2034. 
Cover image for Winning PR in the wired world : powerful communications strategies for the noisy digital space
by 
Middleberg, Don.
Format: 
Books
Publication Date 
2001
Excerpt: 
communications today." "Readers will gain insight into the benefits of combining online and offline tactics and
Available: Copies:
2035. 
Cover image for The tragedy of Great Power politics
by 
Mearsheimer, John J.
Format: 
Books
Publication Date 
2001
Excerpt: 
peace and prosperity, an era when democracy, open trade, and mutual trust will join hands to banish war
Available: Copies:
2036. 
Cover image for Environmental chemistry : a modular approach
by 
Williams, Ian.
Format: 
Books
Publication Date 
2001
Excerpt: 
undertaken." "Environmental Chemistry will be invaluable to students in the chemical and environmental
Available: Copies:
2037. 
Cover image for A guide to finding quality information on the Internet : selection and evaluation strategies
by 
Cooke, Alison.
Format: 
Books
Publication Date 
2001
Excerpt: 
help the searcher to navigate the net successfully. It will also be of value to students on information
Available: Copies:
2038. 
Cover image for Managing human resources
by 
Gómez-Mejía, Luis R.
Format: 
Books
Publication Date 
2001
Excerpt: 
"Concise and practical, Managing Human Resources, Third Edition will help you gain a mastery of
Available: Copies:
2039. 
Cover image for Hospitality sales and promotion : strategies for success
by 
Taylor, Derek, 1932 August 5-
Format: 
Books
Publication Date 
2001
Excerpt: 
selling face-to-face or on the phone, Taylor sets out the principles in a way that will be useful for
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by 
Carlopio, James.
Format: 
Books
Publication Date 
2001
Excerpt: 
Kim Cameron, this text aims to develop skills that will enable managers to work more effectively in
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