implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity

Media and communication research methods : an introduction to qualitative and quantitative

Media perspectives for the 21st century / Papathanassopoulos, S.

Media and democracy / Curran, James.

Global mobile media / Goggin, Gerard, 1964-

The new media and technocultures reader / Giddings, Seth.

Leading the narrative : the case for strategic communication / Eder, Mari K.

Transnational migration, media and identity of Asian women : diasporic daughters / Kim, Youna.

Journalism and mass communication / Singh, J. K. (Jitendra Kumar)

A dictionary of media and communication / Chandler, Daniel.

relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications

Visual communication : images with messages / Lester, Paul Martin.