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49. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Communication in marketing.
Available: Copies:
50. 
Cover image for Positioning theory and strategic communication : a new approach to public relations research and practice
by 
James, Melanie, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Positioning theory and strategic communication : a new approach to public relations research and
Available: Copies:
by 
Koonin, Marla, compiler.
Format: 
Books
Publication Date 
2014
Excerpt: 
Communication.
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52. 
Cover image for Global communication : theories, stakeholders, and trends
by 
McPhail, Thomas L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Global communication : theories, stakeholders, and trends / McPhail, Thomas L., author.
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53. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Routledge communication series.
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54. 
Cover image for Visual communication : images with messages
by 
Lester, Paul Martin.
Format: 
Books
Publication Date 
2014
Excerpt: 
Visual communication : images with messages / Lester, Paul Martin.
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by 
Cleary, Sandra, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Communication : a hands-on approach / Cleary, Sandra, editor.
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56. 
Cover image for The digital media handbook
by 
Dewdney, Andrew, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
LANGUAGE ARTS & DISCIPLINES -- Communication Studies.
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by 
Leventis, Katherine.
Format: 
Computer file
Publication Date 
2014
Excerpt: 
Selfies : an opportunity for personal branding through immediate visual communication on Facebook /
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by 
Mokoena, Kamogelo.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Communication in marketing.
Available: Copies:
by 
Esterhuyse, Elzaan Erica.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Modern and postmodern communication : a study of the Auditor-General of Cape Town and their
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by 
Racitti, Riccardo.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The use of gamification as a marketing communication tool to engage with South African millenials /
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