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145. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
Available: Copies:
146. 
Cover image for Strategic sports event management : an international approach
by 
Masterman, Guy.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Political development -- Cultural development -- Sports development -- Environmental development -- Economic
Available: Copies:
147. 
Cover image for Management of information technology
by 
Frenzel, Carroll W.
Format: 
Books
Publication Date 
2004
Excerpt: 
applications portfolios -- Managing application development -- Development and acquisition alternatives
Available: Copies:
148. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion
Available: Copies:
149. 
Cover image for Agile project management : how to succeed in the face of changing project requirements
by 
Chin, Gary.
Format: 
Books
Publication Date 
2004
Excerpt: 
portfolio management: aligning tactical projects with business strategy -- Integrating portfolio and project
Available: Copies:
150. 
Cover image for The behavioral advantage : what the smartest, most successful companies do differently to win in the B2B arena
by 
Bacon, Terry R.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game
Available: Copies:
by 
Weed, Mike.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- 10. Sports tourism as a diversification strategy in Malta -- 11. Urban sports tourism: the case of
Available: Copies:
152. 
Cover image for Catalysing development? : a debate on aid
by 
Pronk, J. P. (Johannes Pieter), 1940-
Format: 
Books
Publication Date 
2004
Excerpt: 
Catalysing development? : a debate on aid / Pronk, J. P. (Johannes Pieter), 1940-
Available: Copies:
153. 
Cover image for Development and the developing world
by 
Kambhampati, Uma S.
Format: 
Books
Publication Date 
2004
Excerpt: 
Development and the developing world / Kambhampati, Uma S.
Available: Copies:
154. 
Cover image for Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2003
Excerpt: 
central pivot -- 7. The role of design in brand development -- 8. The role of advertising and the Internet
Available: Copies:
155. 
Cover image for Remaking the global economy : economic-geographical perspectives
by 
Peck, Jamie.
Format: 
Books
Publication Date 
2003
Excerpt: 
/ 'Glocalization' as a state spatial strategy : urban entrepreneurialism and the new politics of uneven development
Available: Copies:
156. 
Cover image for Strategy and human resource management
by 
Boxall, Peter F.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategy and human resource management / Boxall, Peter F.
Available: Copies:
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