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1. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
communicative package ; The sensuous package ; The package colors ; The centrol role of package design in a
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by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing communications / Koekemoer, Ludi.
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by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
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6. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication
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by 
Bohm, David, 1917-1992.
Format: 
Books
Publication Date 
2004 1996
Excerpt: 
On communication -- On dialogue -- The nature of collective thought -- The problem and the paradox
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9. 
Cover image for Management : principles and practices for tomorrow's leaders
by 
Dessler, Gary, 1942-
Format: 
Books
Publication Date 
2004
Excerpt: 
individual behavior and motivation ; Improving communication skills ; Managing groups and teams
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10. 
Cover image for Cases in communications law : liberties, restraints, and the modern media
by 
Zelezny, John D., 1955-
Format: 
Books
Publication Date 
2004
Excerpt: 
Cases in communications law : liberties, restraints, and the modern media / Zelezny, John D., 1955-
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11. 
Cover image for E-commerce and information technology in hospitality & tourism
by 
Zhou, Zongqing.
Format: 
Books
Publication Date 
2004
Excerpt: 
Medium of Communication -- E-Marketing and Information Distribution -- The Impact of the Internet on the
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12. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable
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