South Africa's political economy : the brand state of our nation

What women want : do car brands really know how to engage with black females?

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

Developing a methodology for ludology

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers