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13.

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

by

Sethole, Mahlatsi.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

14.

Cover image for Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

by

Sacks, Darren.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

15.

Cover image for Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Study

Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Study

Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Study

by

Simpson, Jody.

Format:

Manuscript

Publication Date

2022

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

16.

The role of brand purpose in talent acquisition : an exploration of best practices in South Africa

The role of brand purpose in talent acquisition : an exploration of best practices in South Africa

by

Woker, Samantha.

Format:

Manuscript

Publication Date

2021

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

17.

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industry

by

Dziba, Khangelani.

Format:

Manuscript

Publication Date

2021

Excerpt:

Indepdent Institute of Education. Vega School.

Available: Copies:

18.

Design matters : a brand, its personality and the workspace

Design matters : a brand, its personality and the workspace

by

Gibson-Van Der Walt, Kim

Format:

Manuscript

Publication Date

2020

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

19.

Cover image for Made in South Africa a study of the Proudly South African marketing campaign

Made in South Africa a study of the Proudly South African marketing campaign

Made in South Africa a study of the Proudly South African marketing campaign

by

Burnett, Michael

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

20.

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

by

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

21.

Cover image for The consumer decision journey of a Varsity College student the moment of truth

The consumer decision journey of a Varsity College student the moment of truth

The consumer decision journey of a Varsity College student the moment of truth

by

Orton, Lesley John

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

22.

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

by

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

23.

Cover image for Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

by

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

24.

Cover image for An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

by

Van der Merwe, Natalie

Format:

Manuscript

Publication Date

2017

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Independent Institute of Education. Vega School.

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Independent Institute of Education. Vega School.

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Abrahamse, Kaylie.

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(1)

Allen, Jessica.

(1)

Alter, Gidon Hillel.

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Arendse, Melody.

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Arvanaitis, Daleah.

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Indepdent Institute of Education. Vega School.

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Independent Institute of Education. Vega School

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Brand building -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

(1)

Brand Consumer Behaviour -- Research -- South Africa

(1)

Brand Leadership

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand narration

(1)

Brand perception -- Research -- South Africa

(1)

Brand personality

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing)

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Chase Software.

(1)

City Brand Building

(1)

Consumer behavior.

(1)

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Durban Beachfront

(1)

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Marketing rsearch -- South Africa.

(1)

New world of work

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

(1)

(1)

(1)

(1)

University students

(1)

Urban Open Spaces

(1)

Value generation

(1)

Visual Narrative Inquiry

(1)

Washing powder branding -- Research -- South Africa

(1)

Workspace design

(1)

Youth market -- Research -- South Africa

(1)

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