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649. 
Cover image for Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Introduction -- The psychology of public relations communication -- Marketing public relations -- The public
Available: Copies:
650. 
Cover image for Hospitality sales : selling smarter
by 
Siguaw, Judy A.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Approach through nonverbal communication, listening, and trust -- Openings -- Probing for needs -- The
Available: Copies:
651. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
652. 
Cover image for Marketing : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2004
Excerpt: 
objectives and strategies -- 7. The communication plan I -- 8. The communication plan II -- 9. The pricing
Available: Copies:
653. 
Cover image for The one minute apology : a powerful way to make things better
by 
Blanchard, Kenneth H.
Format: 
Books
Publication Date 
2004 2003
Excerpt: 
Communication in management.
Available: Copies:
654. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
Corporate communications : a 21st century primer / Fernandez, Joseph, 1968-
Available: Copies:
655. 
Cover image for The pirate inside : building a challenger brand culture within yourself and your organization
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Wrapping : a different kind of communication -- Personal qualities that foster an internal challenger
Available: Copies:
656. 
Cover image for Fundamentals of management : essential concepts and applications
by 
Robbins, Stephen P., 1943-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Understanding Work Teams -- Motivating and Rewarding Employees -- Leadership and Trust -- Communication and
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by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2004
Excerpt: 
Introduction to personal selling -- The art of selling -- Communication -- Sales knowledge
Available: Copies:
658. 
Cover image for Security for mobility
by 
Mitchell, Chris, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
Mobile communication systems.
Available: Copies:
659. 
Cover image for Creativity in virtual teams : key components for success
by 
Nemiro, Jill E., 1954-
Format: 
Books
Publication Date 
2004
Excerpt: 
. Resources -- Ch. 5. Selecting Appropriate Communication Tools to Support the Team's Creative Process -- Ch
Available: Copies:
660. 
Cover image for Stochastic methods and their applications to communications : stochastic differential equations approach
by 
Primak, Serguei.
Format: 
Books
Publication Date 
2004
Excerpt: 
Stochastic methods and their applications to communications : stochastic differential equations
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