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1. 
Cover image for Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
: Applying Business Intelligence to Social Media Data to Make Advertising Decisions -- Medihelp: Transforming
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by 
Armstrong, Robert & Fisch, Sanford
Format: 
Books
Publication Date 
2016
Excerpt: 
versus generalist -- Social media networking -- Traditional networking -- Clients -- Best practices
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3. 
Cover image for Grand Hotel Abyss : the lives of the Frankfurt School
by 
Jeffries, Stuart, 1964-
Format: 
Books
Publication Date 
2016
Excerpt: 
-produced, mechanised society. Grand Hotel Abyss shows how much these ideas still tell us about our age of social media
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5. 
Cover image for Alone, the search for Brett Archibald
by 
Archibald, Brett, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
"in April 2013, a breaking news story surfaced on social media and quickly gathered momentum: a
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6. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
and experiences, and public relations -- Managing digital communications: online, social media, and
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7. 
Cover image for The public relations handbook
by 
Theaker, Alison, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Media practice.
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8. 
Cover image for The risk management handbook : a practical guide to managing the multiple dimensions of risk
by 
Hillson, David, 1955- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
/ Organizational change management and risk / Risk culture / Social media risk / Risk in development aid practice
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9. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
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10. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
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11. 
Cover image for Excellence in business communication
by 
Thill, John V., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
-opening vignettes, figures, and communication cases that expose students to professional use of social media and
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12. 
Cover image for A handbook for teaching and learning in higher education : enhancing academic practice
by 
Fry, Heather.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport
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