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255. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer profiling.
Available: Copies:
256. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer
Available: Copies:
257. 
Cover image for Brandstorm : surviving and thriving in the new consumer-led marketplace
by 
Nickles, Elizabeth.
Format: 
Books
Publication Date 
2012
Excerpt: 
Brandstorm : surviving and thriving in the new consumer-led marketplace / Nickles, Elizabeth.
Available: Copies:
258. 
Cover image for Unconscious branding : how neuroscience can empower (and inspire) marketing
by 
Van Praet, Douglas.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
259. 
Cover image for Marketing without advertising : brand preference and consumer choice in Cuba
by 
Morales, Emilio, 1969-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio
Available: Copies:
260. 
Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
Listening to the Consumer -- ch. 8 The Brands Show Some Interest -- ch. 9 Mobile as a Natural Progression
Available: Copies:
261. 
Cover image for Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer -- New Customer Expectations -- New Customer Behaviors -- Are Clients from Different Nationalities
Available: Copies:
263. 
Cover image for Public finance : an international perspective
by 
Greene, Joshua E.
Format: 
Books
Publication Date 
2012
Excerpt: 
management problems -- C.Consequences for efficiency -- D.Consequences for consumers -- E.Pricing at state
Available: Copies:
264. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product innovation toolbox : a field guide to consumer understanding and research / Beckley
Available: Copies:
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