Building powerful South African brands through sensory branding

Public ownership of icons : Nelson Mandela as a case study

What women want : do car brands really know how to engage with black females?

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Intangible made tangible

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Putting the window back on display : innovation in South African window display

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape

Patriotic advertising : illusion or reality?