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1. 
Cover image for Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
logistics -- Communications -- Selling -- Customer care and relationship marketing -- Direct marketing
Available: Copies:
2. 
Cover image for The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
by 
Haig, Matt.
Format: 
Books
Publication Date 
2011
Excerpt: 
In this new updated edition of the classic Matt Haig best-selling book, we're given the inside
Available: Copies:
4. 
Cover image for GLOBAL DERIVATIVE DEBACLES : FROM THEORY TO MALPRACTICE.
by 
JACQUE, LAURET L.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- A Primer on Currency Options: Was Allied Lyons Hedging or Speculating? -- Selling Volatility: Allied
Available: Copies:
5. 
Cover image for Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Implementation Plan -- Phasing -- Sustainability -- Sharing and Selling Your Plan -- Ethical Considerations When
Available: Copies:
6. 
Cover image for The Oxford handbook of strategic sales and sales management
by 
Cravens, David W.
Format: 
Books
Publication Date 
2011
Excerpt: 
commitment to sales / Wesley J. Johnston and Linda D. Peters -- The strategic role of the selling function: a
Available: Copies:
by 
Levitt, Joel, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
Groundwork; P/PM Economics; Selling PPM to Management: Battle for Share of the Mind; PM Basics; PM
Available: Copies:
8. 
Cover image for The McDonaldization of society 6
by 
Ritzer, George.
Format: 
Books
Publication Date 
2011
Excerpt: 
Selling Machines -- Higher Education: Just Fill in the Box -- Health Care: Docs-in-a-Box -- Entertainment
Available: Copies:
9. 
Cover image for Adaptation to climate change : from resilience to transformation
by 
Pelling, Mark, 1967-
Format: 
Books
Publication Date 
2011
Excerpt: 
Adaptation to climate change : from resilience to transformation / Pelling, Mark, 1967-
Available: Copies:
10. 
Cover image for Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves
by 
Cheverton, Peter.
Format: 
Books
Publication Date 
2011
Excerpt: 
Selling -- Psychological aspects.
Available: Copies:
11. 
Cover image for 101 management models : English edition
by 
Mulders, Marijn.
Format: 
Books
Publication Date 
2011
Excerpt: 
Branding -- 96.Target marketing -- 97.Team Buying Team Selling (TBTS) -- 98.The Ten Steps Plan -- 99.Two
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by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
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