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277. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Other Marketing Communication Organizations -- Ch. 4. Perspectives on Consumer Behavior -- PT. 3
Available: Copies:
278. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Schiffman,Leon G & Kanuk,Leslie Lazar
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behaviour Schiffman,Leon G & Kanuk,Leslie Lazar
Available: Copies:
279. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- The marketing environment -- Managing marketing information -- Consumer marketing and consumer buyer
Available: Copies:
280. 
Cover image for Consumers
Consumers
by 
Arnould, Eric J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
281. 
Cover image for Media now : understanding media culture and technology
Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
behavior -- Media impact : the latest Internet horror -- Communications media and prosocial behavior
Available: Copies:
282. 
Cover image for Clued in : how to keep customers coming back again and again
Clued in : how to keep customers coming back again and again
by 
Carbone, Lewis P.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
283. 
Cover image for New woman hybridities : feminity, feminism and international consumer culture, 1880-1930
New woman hybridities : feminity, feminism and international consumer culture, 1880-1930
by 
Beetham, Margaret, 1919-
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior.
Available: Copies:
284. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior.
Available: Copies:
285. 
Cover image for Mass affluence : seven new rules of marketing to today's consumer
Mass affluence : seven new rules of marketing to today's consumer
by 
Nunes, Paul, 1963-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004002471.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
286. 
Cover image for A framework for marketing management
A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Buyer Behavior -- 8
Available: Copies:
287. 
Cover image for Performance Research Associates' Delivering knock your socks off service.
Performance Research Associates' Delivering knock your socks off service.
by 
Zemke, Ron.
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer Behavior.
Available: Copies:
288. 
Cover image for Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer behavior.
Available: Copies:
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