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37.

Building an import/export business

Weiss, Kenneth D. (Kenneth Duane), 1940-

Format:

Books

Publication Date

2008

Excerpt:

and help -- 3. Setting up your business -- Forms of organization -- Your trade name and logo

Available: Copies:

38.

Cover image for The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

Knapp, Duane E.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products.

Available: Copies:

39.

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

't Fall In Love -- Case History: Vaseline Petroleum Jelly -- Case History: Anacin -- 14. Whats In A Name

Available: Copies:

40.

Perl by example

Quigley, Ellie.

Format:

Books

Publication Date

2008

Excerpt:

. Getting a Handle on Printing -- 5. What's in a Name -- 6. Where's the Operator? -- 7. If Only

Available: Copies:

41.

Harvard business review case studies : keeping strategy on track.

Harvard Business School Publishing Corporation

Format:

Books

Publication Date

2008

Excerpt:

for Broke / Paul Hemp -- Cross Selling or Cross Purposes? / Ford Harding -- A Rose by Any Other Name

Available: Copies:

42.

From enslavement to environmentalism : politics on a southern African frontier

Hughes, David McDermott.

Format:

Books

Publication Date

2008 2006

Excerpt:

neo-liberal developers commoditize the lands of African peasants in the name of conservation and

Available: Copies:

43.

Connective branding : building brand equity in a demanding world

Fisher-Buttinger, Claudia.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Valuation -- Management.

Available: Copies:

44.

The soul of the corporation : how to manage the identity of your company

Bouchikhi, Hamid.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Management.

Available: Copies:

45.

How they started : global brands : how 21 good ideas became great global businesses

Lester, David.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Case studies.

Available: Copies:

46.

Differentiate or die : survival in our era of killer competition

Trout, Jack.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html

Format:

Books

Publication Date

2008

Excerpt:

Advertising -- Brand name products.

Available: Copies:

47.

Principles of advertising & IMC

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

48.

Buying in : the secret dialogue between what we buy and who we are

Walker, Rob, 1968-

Table of contents http://www.loc.gov/catdir/toc/fy0804/2007039973.html

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- United States.

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