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277. 
Cover image for 101 management models : English edition
by 
Mulders, Marijn.
Format: 
Books
Publication Date 
2011
Excerpt: 
View -- 81.Sales Funnel -- 82.Segmentation -- 83.SERVQUAL -- 84.Seven-S Model -- 85.SIT Method -- 86
Available: Copies:
278. 
Cover image for Practical food & beverage cost control
by 
Ojugo, Clement.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Chapter 12: Revenue and Cash Handling Control -- Chapter 13: Menu Analysis / Planning for Sales -- Chapter
Available: Copies:
279. 
Cover image for Selling destinations : geography for the travel professional
by 
Mancini, Marc, 1946-
Format: 
Books
Publication Date 
2010
Excerpt: 
, modes of travel, local customs, lodging, itineraries, major attractions and sales strategies.
Available: Copies:
280. 
Cover image for Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion.
Available: Copies:
282. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
products : public relations and sales promotion -- Professional sales -- Direct and online marketing
Available: Copies:
283. 
Cover image for Marketing management : a customer-oriented approach
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
Available: Copies:
284. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Norton brand advocates -- Online reviews propel sales -- Probe, fix, and communicate -- Creating online
Available: Copies:
285. 
Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
by 
Neves, Marcos Fava.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- How to build competitive advantage through sales force planning -- How to strategically build joint
Available: Copies:
286. 
Cover image for Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sales promotion.
Available: Copies:
287. 
Cover image for Emotionomics : leveraging emotions for business success
by 
Hill, Dan.
Format: 
Books
Publication Date 
2010
Excerpt: 
Why emotions matter -- Branding -- Offer design, packaging and usability -- Advertising -- Sales
Available: Copies:
288. 
Cover image for Principles of quantitative development
by 
Thulasidas, Manoj.
Format: 
Books
Publication Date 
2010
Excerpt: 
.2.1 Economists. -- 2.2.2 Structurers. -- 2.2.3 Sales. -- 2.2.4 Trading desks. -- 2.2.5 Desk quants
Available: Copies:
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