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277. 
Cover image for Media imperialism
by 
Boyd-Barrett, Oliver author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass media -- Social aspects.
Available: Copies:
278. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising media planning.
Available: Copies:
279. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
280. 
Cover image for A handbook for teaching and learning in higher education : enhancing academic practice
by 
Fry, Heather.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport
Available: Copies:
281. 
Cover image for Media and journalism : new approaches to theory and practice
by 
Bainbridge, Jason, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Media and journalism : new approaches to theory and practice / Bainbridge, Jason, author.
Available: Copies:
282. 
Cover image for Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John.
Format: 
Books
Publication Date 
2015
Excerpt: 
Reputation management -- Ethics and communication -- Media relations -- Social media
Available: Copies:
283. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media
Available: Copies:
284. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other
Available: Copies:
285. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media.
Available: Copies:
by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Stereotypes (Social psychology) in mass media.
Available: Copies:
by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
of social media is placing new demands on marketers and sales managers around the world. Despite this
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288. 
Cover image for Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Social media communicaiton -- Small group communication -- Intercultural communication -- Public
Available: Copies:
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