A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

Implications of the Consumer Protection Act for the South African cosmetics industry

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Brands and their ambassadors : investigating the effects of celebrities' actions on their brands

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?