ideas generation and innovation -- Mind mapping for strategic thinking -- Mind mapping to increase sales

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

products : public relations and sales promotion -- Professional sales -- Direct and online marketing

Sales promotion.

Sales management.

social media to increase their sales, cut their marketing costs, and reach consumers directly."--Ebook

is happy with a short-term fling -- Ch. 19. Management loves coupons and sales. Marketing loathes

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

-- The revenue and receipts cycle: sales, debtors, cash, and cash at bank -- Payroll and personnel cycle

sales contract -- Constituents of the export sales contract continued -- Constituents of the

all work : operations -- Refocusing innovation : research & development -- From supplies to sales

. 8. Audit Sampling -- Ch. 9. Designing Substantive Procedures -- Ch. 10. Auditing Sales and Trade