Introduction to creative brand building communication : reading pack.

Principles of innovation : reading pack.

Principles of strategic thinking : reading pack.

Law@work

To analyse the perceived attitude of Bankmed medical scheme members, age 18-30 years, towards the medical aid within the framework of the Censydiam model

Branding in Ponzi Investment Scheme

The effects of rebranding the celebrity brand, using Miley Cyrus as a case study

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Gender based programmes final report

Music and its relevance to brand personality amongst the female youth market

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory