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349.

Cover image for Re-branding of ethnic hair in the 21st century

Re-branding of ethnic hair in the 21st century

Re-branding of ethnic hair in the 21st century

by

Mabasha, Phumzile.

Format:

Manuscript

Publication Date

2013

Available: Copies:

350.

Cover image for Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa

Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa

Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africa

by

Schutte, Amber Leigh.

Format:

Manuscript

Publication Date

2013

Available: Copies:

351.

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role model

by

Molwantwa, Ofentse Sandra.

Format:

Manuscript

Publication Date

2013

Available: Copies:

352.

Cover image for An analysis of the strategy behind the fringe

An analysis of the strategy behind the fringe

An analysis of the strategy behind the fringe

by

Louw, Walter.

Format:

Manuscript

Publication Date

2013

Available: Copies:

353.

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

by

Seabe, Kgomotso.

Format:

Manuscript

Publication Date

2013

Available: Copies:

354.

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign

by

O'Brien, Kyle.

Format:

Manuscript

Publication Date

2013

Available: Copies:

355.

Cover image for The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

by

Vika, Inga.

Format:

Manuscript

Publication Date

2013

Available: Copies:

356.

Cover image for Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

by

Whitfield, Alexander.

Format:

Manuscript

Publication Date

2013

Available: Copies:

357.

Cover image for The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providers

by

Nzimande, Nokwanda.

Format:

Manuscript

Publication Date

2013

Available: Copies:

358.

Cover image for Scratching your name

Scratching your name

Scratching your name

by

Krame, Nicholas.

Format:

Manuscript

Publication Date

2013

Available: Copies:

359.

Cover image for Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

by

Marais, Liezel.

Format:

Manuscript

Publication Date

2013

Available: Copies:

360.

Cover image for Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

by

Marais, Erika.

Format:

Manuscript

Publication Date

2013

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(372)

Independent Institute of Education. Design School Southern Africa.

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(24)

Independent Institute of Education. Vega School

(16)

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(2)

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(2)

Independent Institute of Education.

(2)

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(2)

(2)

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(2)

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(1)

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(1)

Da Vinci Institute

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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Material Type

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(681)

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RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

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Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

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