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349. 
Cover image for The upside of irrationality : the unexpected benefits of defying logic at work and at home
by 
Ariely, Dan.
Format: 
Books
Publication Date 
2010
Excerpt: 
consumers go public -- Uses and misuses of revenge -- Making amends -- Part II. THE UNEXPECTED WAYS WE DEFY
Available: Copies:
350. 
Cover image for Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
Format: 
Books
Publication Date 
2010
Excerpt: 
Interpreting consumer choice : the behavioral perspective model / Foxall, G. R.
Available: Copies:
351. 
Cover image for The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer's preferences -- Cross-cultural studies.
Available: Copies:
352. 
Cover image for Connecting knowledge and performance in public services : from knowing to doing
by 
Walshe, Kieran.
Format: 
Books
Publication Date 
2010
Excerpt: 
information Steven Van de Walle and Wouter Van Dooren; 4. Citizens, users or consumers: the voice of the
Available: Copies:
353. 
Cover image for Intermediate microeconomics : a modern approach
by 
Varian, Hal R.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Risky assets -- Consumer's surplus -- Market demand -- Equilibrium -- Auctions -- Technology -- Profit
Available: Copies:
354. 
Cover image for Consumer Behaviour & marketing communication
by 
Kazmi, S. H. H.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer Behaviour & marketing communication / Kazmi, S. H. H.
Available: Copies:
355. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
their own set of online influencers, craft stories that will resonate with these consumers and spread
Available: Copies:
356. 
Cover image for Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior.
Available: Copies:
357. 
Cover image for Brands and brand management : contemporary research perspectives
by 
Loken, Barbara.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing and consumer psychology series.
Available: Copies:
358. 
Cover image for Neuromarketing : exploring the brain of the consumer
by 
Zurawicki, Leon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Neuromarketing : exploring the brain of the consumer / Zurawicki, Leon.
Available: Copies:
359. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
360. 
Cover image for The automotive industry in a era of eco-austerity : creating an industry as if the planet mattered
by 
Wells, P. E. (Peter E.), 1959-
Format: 
Books
Publication Date 
2010
Excerpt: 
technologies and business concepts, grounded in the distinct needs of different places and consumers, will be
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