Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary study

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

Do black diamonds make use of fashion brands to increase their social status?

How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hill

Suggested marketing strategy for the Bach Flower Remedies brand

The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed space

Communicating through colour

Short left : should your brand go on a taxi ride?

An autoethnographic perspective of online identities on Facebook

Representation of black people in advertising